Who doesn’t want their home to be beautiful and inviting? In many ways, the Covid-19 pandemic helped us reconnect with our homes and make interior design an essential part of life, thanks to increased disposable income.
Nowadays, people want to make their homes welcoming, lively and attractive because they have become real havens of peace.
According to a IMARC reportGlobal Home Decor Market was valued at USD 682 Billion in 2021 and is projected to reach USD 898.3 Billion by 2027, growing at a CAGR of 4.8% from 2022-2027.
While many high-end brands have been working in this space for decades, many Indian interior design startups are now offering innovative, affordable and high-quality solutions to meet the needs of middle-class homes.
Your story has compiled a list of startups that can help you spruce up your home with their handcrafted and quality products.
The yellow house
Founded in 2017 by Abhinayah Sundaramoorthy and Nandakumar Lakshmanan, based in Bengalurumanufactures vibrant and bright home furnishings using sustainable materials and ethical procedures.
The contemporary home furnishings brand’s products are retailed across India and overseas through e-commerce sites including Amazon, Myntra and Pepperfry, as well as its website and physical stores.
The startup operates in three Indian states, a warehouse in Tamil Nadu, two retail stores and an experience center in Bengaluru, and a franchise store in Hyderabad.
By 2025, it aims to open 20 more stores in India and enter international markets.
“Our product range is grouped into living room, dining room, bedding and home decor categories. Below we have curtains, cushions, table linens, placemats, flat sheets, fitted sheets, duvets, throws and a range of home décor products – ranging from woven grass and from macrame to wooden trinkets and ceramics,” says Abhinaya.
“At The Yellow Dwelling, functionality meets aesthetics, so all the colors we use for printing and dyeing meet the highest safety standards (OEKO-TEX). No harmful chemicals are used. Our products are safe for the skin of our artisans and customers. Our products are also completely made in India,” says Nandakumar.
Founded in 2019 by Arpita Sahu, based in Bhubaneswaris an artisan home decor brand that manufactures an extensive collection of furniture, apparel and home decor, including coasters, wall decor, wall plates, trays, and more.
The startup offers hand-crafted and hand-painted products, often taking days to produce a finished piece. He claims that the wood and medium density fibreboard (MDF) are sourced from Saharanpur, Uttar Pradesh.
Vintage Vistara offerings feature a wide range of products in various art forms including Madhubani, Kalamkari, Pattachitra, etc. Its products are also available worldwide through its online store.
“When I returned to Odisha after a few stints abroad, I realized that there was immense talent in my homeland, Pattachitra being one of the most beautiful and intricate detailed art forms “, says Arpita.
He adds, “I’ve always had a creative side in me that hasn’t been explored. So I jumped at the first opportunity to start a creative business when I discovered the immense reach of our Indian folk art forms.
Founded by Radhika Koolwal in 2018, Home decor and furnishing brand based in Ahmedabadoffers products including cushions, quilts, bedspreads, quilts, table linens, cushion covers and curtains at affordable prices.
The startup operates on the B2C model as a consumer-facing brand and also manufactures for white label brands. The products are available on e-commerce channels including Myntra, Amazon, Pepperfry, Ajio, Flipkart and its website, among others.
Founded by Nikita Gupta in 2020, Based in New Delhimakes craft decoration for the home. It operates as a direct-to-consumer (D2C) business, primarily through Instagram stores. It also sells through offline stores in Hyderabad and Delhi.
“The idea of a slow and sustainable life came about as people spent more time at home and it trickled down to brands and businesses very quickly. It gave me a clue to anticipate my idea of working with craftsmanship in India,” says Nikita.
Pine Cone hires artisans from different parts of India including Himachal Pradesh, Assam, Manipur, North East and Jammu.
The startup claims that around 90% of its artisans are women from remote parts of India.
“We have nearly 15 to 18 craftsmen who work directly under our orders. These artisans are part of clusters in the villages that form and work together. So we have access to a lot more artisans,” she explains.
Founded in 2020 by Casserole Nidhey and Neeti Maacker, Based on RajkotInnoDesigns offers a wide selection of modern, classic and elegant furnishing and decoration options.
The startup aims to disrupt the market by providing a technology interface where customers can choose any furniture design that can be built by many carpenters and small to medium manufacturers listed in their locality.
It offers customization in every aspect, be it fabric, wood or dimension. The platform relies on AI to understand its customers and help them choose the right furniture.
“InnoDesigns offers a diverse selection of classic, modern and stylish furniture, furnishings and décor. We started out as a pure marketplace model. We help local artisans and makers run their showrooms. Otherwise , they cannot afford huge marketing expenses, are unable to meet the right market, and are unable to go to market due to lack of knowledge and large competitors in the space Nidhey says.