Designing vacation homes requires “a different mindset” than designing primary residences, Hoffmann told BOH. “You have a license to have a little more fun and maybe be a little less practical.”
BOZEMAN, Mont. (PRWEB)
August 26, 2022
The respected go-to media for the home industry in the United States, “Business of Home” is considered must-read by designers across the country, making the annual “50 States Project” editor’s selection of Kaitlin Petersen – a candid conversation with an admired designer from every US state – a coveted honor. This year’s pick to represent Montana, Envi Interior Design Studio Founder and Creative Director Susie Hoffmann has become a go-to designer of mountain vacation homes for the state’s exclusive Yellowstone Club. recent sound Home business maintenance follows his somewhat fortuitous career trajectory from New York to Bozeman, Montana – Hurricane Katrina played a part – as well as his focus on wellness in design and new Envi projects away from the state.
Hoffmann’s interest in the more meaningful feel-good aspect of design was sparked by a personal struggle. “I had a very serious health issue that just stopped me in my tracks. It’s the kind of thing that makes you re-evaluate your life,” she told BOH. I was like, ‘Wait, why am I designing? How can I help other people?’ Then it became ‘Wait, design can help others.’ After graduating from Parsons, Hoffmann worked for famed New York designer Clodagh, where she learned feng shui and color therapy, beginning to look design with the approach of “How does your home affect your health? How does everything around you affect your well-being? »
Following a brief business venture in New Orleans, disrupted by Hurricane Katrina, Hoffmann traveled to Montana, where much of her family had relocated. Although she loved the land of the big sky, she wasn’t sure the vibe of Mountain West was right for her. “I had just worked in New York for one of the best designers in the world. During that time, it was all about rustic log construction here in Montana, which wasn’t my jam,” says- she to Petersen. “But it’s actually an amazing place to start a business – and I was weirdly ahead of the curve, wasn’t I? Montana is booming now, and has been for a while, but it wasn’t quite there in 2006 [when Hoffmann founded Envi]and what I was really trying to do was introduce a new concept and a new style of design.
Hoffmann was lucky with early customers looking for more than the then ubiquitous “fancy log cabin”. They were building a Japanese-inspired spa and pool house in the resort town of Whitefish, Montana, designed as a wellness center and art gallery all rolled into one. The vision was a perfect fit with Hoffmann’s philosophy and experience, and when she was only 30, she was entrusted with what was to become an amazing – and often published – project. “We are still in touch,” she said. “I feel like they took a chance on me, and it was an amazing thing to be able to launch my business with a project that was and continues to be highly regarded.”
The pandemic has led to an unprecedented real estate rush in the Bozeman/Big Sky area of Montana where Hoffmann lives and works, and Envi has designed several projects at the Yellowstone Club, a CNN pick for Best Private Ski Resort and a paradise for bold names. Designing vacation homes requires “a different mindset” than designing primary residences, Hoffmann told BOH. “You have a license to have a little more fun and maybe be a little less practical,” she says, comparing the approach to hospitality design – another area where she has expertise, including her scandinavian inspired design for Nordic Brewery in Bozeman and a view-focused clubhouse at Big Sky’s Tony Moonlight Basin. “It’s short-term,” she says of the more playful take on vacation homes. “I think people are often looking for something that has a little more edge or more fun.”
In a residence called “Blue Bird Powder Day“that Envi created in the Yellowstone Club for a Bay Area client, for example, requests for ‘fun’ and ‘hip’ design features resulted in a three-story glass staircase, windows” glass peekaboo in the floor and a hatch leading from the living room directly to the beds in the bunk room below. Pops of blue, pink and white, colors seen in the Montana sky after a snowstorm , informed elements throughout the home in furniture, cabinetry and artwork.
While rejecting the idea of limiting himself to traditional Western aesthetics, Hoffmann learned to embrace the West in a way that allowed contemporary style to assert itself while continuing to honor the region. “I think it’s so important to have the Montana context — we’re here, so let’s embrace the palette and the materials,” she told BOH. “But you can do it without going too far in the western direction and in a way that’s still cutting edge and contemporary. We can take inspiration from Scandinavia, and it can still be Montana – it can still be a mountain home, but it doesn’t have to be the “American Mountain West”. Why not look at what has been happening in Switzerland for centuries?”
Recently, Envi’s work has expanded far beyond Montana. Hoffmann, whose global experience dates back to his childhood summers in Germany with his furniture-maker grandfather and architect uncle, is working with an international construction team on an ultra-luxury beach project in Mexico, and recently took all the Envi team in Salone [del Mobile] in Italy to see what’s new. “I’m really excited about the scope of the work we’re doing. It’s not just Montana, and it’s not just the contemporary style in Montana, it’s the contemporary style of Envi Design in Mexico,” she tells Petersen. “It’s so exciting to be able to live here and enjoy the lifestyle and beauty of Montana, but also explore different styles and types of architecture.”
About Envi Interior Design Studio:
For Susie Hoffmann, interior design is about the total experience of space, balancing all the senses in a holistic approach that respects architectural landmarks and sense of place while expertly intuitively intuiting the individuality of the client. His Envi Interior Design Studio, which she founded in 2006 in Bozeman, Montana, has become a go-to source for homeowners looking for homes that promote an active lifestyle and a connection to nature near Big Sky and the exclusive Yellowstone Club, as well as on the California and Mexican coast. Envi’s sophisticated mountain elegance combines an undeniable element of indulgence with a dedication to well-being, fostering peaceful and joyful retreats for residential clients. Finalist for Best Interior Design of the Year and winner of the Luxe 2020 Gold List, recognized annually on Mountain Living magazine’s Top Mountain Designers list, Envi also designs occasional hospitality projects including the Yellowstone Club’s Moonlight Basin Clubhouse and Bozeman’s Nordic Brew Works. Follow Envi @envidesign on Instagram and for more information visit envidesign.com.
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