Interior Define continues aggressive growth trajectory with new custom upholstery

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CHICAGO – Interior Define, the growing direct-to-consumer furniture brand, continues to expand both its product offerings and consumer touchpoints. The most recent additions to the company’s assortment include the Lennox and Lowen custom upholstery collections.

Lennox Sofa

Lennox is a classic sofa silhouette made modern with a slim frame and angled arms. The collection includes sofas, loveseats, sectionals and ottomans available in custom fabric and leather. Beanbags start at $295, with sofas/sectionals starting at $1,095.

Lowen is a new silhouette with tufted arms and back in one design. The collection includes sofas, sectionals, loveseats, accent chair and ottomans available in custom fabric and leather. Beanbags start at $595, with sofas/sectionals starting at $1,695.

New collections are currently experiencing a 22-25 week lead time and are available on Interior Define website. Both collections are available in a variety of performance, kid- and pet-friendly fabrics, including leather, velvet, tweed and linen, and in over 100 colorways that can be customized via the company’s website. .

Interior Define has followed a rapid growth trajectory and announced plans to open 30 new locations this year. The new stores will average 5,000 square feet; an increase of approximately 200% from the current store size. According to the company, the increased size will allow it to present more than 80% of its current product assortment on the floor and to offer recently introduced categories, including catering, lighting and decoration, as well as the new categories of upcoming products throughout the year.

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Erica Crawford, associate editor of Furniture Today, recently graduated from the University of Iowa, with a degree in English and a writing certificate in publishing. In addition to bringing her talent as a writer to the editorial team, Erica will add her millennial perspective.

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