Hyundai unveils interior of purpose-built concept vehicle, eyes production in 2025


Hyundai Motor Group unveiled the results of the PBV UX (Purpose Built Vehicle User Experience) development direction, including the PBV Test Buck under development at “UX Studio Seoul” in Seocho-dong, Seocho-gu, Seoul. The test buck is a model that is fabricated in advance for the purpose of verifying usability in the vehicle or part development process.

UX Studio Seoul is a space dedicated to vehicle UX R&D designed to invite customers to listen to their opinions on UX and reflect them on products throughout the process, from initial vehicle concept development to stage verification of merchandising just before mass. production.

During the initial development of the PBV, Hyundai Motor Group introduced a wooden “study bag” for concept development and an “engineering bag” in which the technology was actually implemented, allowing people to experience the process from the initial concept of the vehicle to materialize. .

PBV airport pickup
The engineering shown was performed based on the PBV-only electric vehicle platform that is being developed with the goal of 2025, and was developed with the concept of a ‘supporting PBV’ at the airport” which transports travelers to and from the airport.

It is characterized by a large number of technologies optimized for both travelers and economic operators. A luggage rack is provided in place of the passenger seat and the boarding space is extended rearwards instead of trunk space so that up to five people can enjoy a spacious interior. In addition, a door system that maximizes the opening width is installed so that wheelchairs can easily enter and exit taking into account boarding convenience not only for ordinary passengers but also for those vulnerable to transport.

The “Responsive PBV Seat Concept”, jointly developed by Hyundai Motor Company and Kia Motors and the MIT Media Lab of the United States, is a technology that shapes the seat according to the body shape after the seat detects the body of the driver. passenger. If this technology is applied to a PBV carrying an indeterminate number of passengers, the seat in the form of a long bench can be modified in various ways depending on the number of passengers and the morphology.

Hyundai Mobis has introduced a “mode conversion cockpit” that improves passenger comfort in highly autonomous vehicles. Based on the three modes: driving mode, office mode and relaxation mode, it switches to user-optimized UX such as lighting, seat angle, display and operating system.

Hyundai Transys has introduced a “Versatile Mobility Seating System” that takes into account the lifestyle of each user. We have implemented 10 built-in scenario modes that optimize the interior environment based on various situations that passengers may encounter, such as bio-signal analysis technology for vulnerable people in transport and technology to increase the use of interior space for family passengers with babies.

Hyundai Motor Group plans to develop a PBV-only model using a PBV-only electric vehicle platform, and build Korea’s first new-concept PBV electric vehicle factory with an annual production capacity of up to 150,000 units for the purpose of mass production. in the second half of 2025.


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