April 16, 2022 marks the 50th year since Marcy Moore van der Kieft opened the door at 74 Elm Street, Camden, introducing Midcoast Maine to new womenswear boutique and fine gift shop, Margo Moore.
Then a Darien, Connecticut, recently married, transplant recipient and former assistant fashion editor for miss magazine, its new store focused on high-end women’s clothing and unique visual merchandising, “shopping in a home atmosphere”.
In an effort to provide parking and unique character, the new store offered a more residential layout at 74 Elm Street in a classic 1830 house known as the Perry Homestead.
In 1971, Marcy worked briefly at the Red Rooster gift shop in Camden, owned by Gay Hawkins, then located in what is now the Sea Dog Brewery, next to the Village Restaurant, with the Jones Boys.
Barbara Shop as second floor tenants.
Trained in fashion design, management, fabric appreciation and visual merchandising, Marcy has showcased fine apparel and gifts tailored to different rooms; women’s clothing on the first floor with accent pieces while the kitchen was all about cooking and serving items; the upstairs bedrooms offered linens, linens, bath items, while the barn featured Pappagallo shoes and accent furniture.
At the time of opening in 1972, a local newspaper called Marcy “a sophisticated-looking girl whose cool, no-nonsense voice has aura capacity.”
While focusing on the Midcoast clientele, Margo Moore hosted clients from near and far. At the start of operation, customers in Bangor and Blue Hill enjoyed shopping year-round at “Margo’s” and lunching at Rockport’s memorable Sail Loft restaurant. It has become a more pleasant shopping experience than driving in Portland or Boston.
Fashion shows were held at Pilot’s Grill for Bangor Symphony, Samoset Resort for Pen Bay Medical Center, Bath’s Chocolate Church for Bath Memorial Hospital and Cheechako Restaurant for Miles Memorial Hospital, under Marcy’s tutelage .
Over the years, the glass-enclosed showroom at 74 Elm Street has been the talk of the town for passers-by and shoppers.
“Have you seen the latest Margo window? could be heard throughout the city. “It is fabulous.”
In the 1980s, Margo Moore owned Damariscotta’s Cricket Shop, Margo’s Market and Santons de Provence, all of which were sold to focus on transitioning 74 Elm Street from a women’s clothing store to an interior design studio and well-respected furnishing company.
With Marcy’s passing in 2020, her daughter, Megan van der Kieft Carozza, proudly and lovingly took over as Margo Moore’s chair, committed to continuing the Margo Moore legacy established by Megan’s grandmother, in 1960 in Darien. , Connecticut, and continued under Marcy until his death.
Megan’s return to Camden was a natural progression in her career.
His own design and professional experience began at the Design Center in Boston, working for some of the most respected traditional and contemporary showrooms. Commercial design for a national chain of florists, Home Depot and Sunglass Hut opened up many opportunities and confirmed her residential design ambitions.
Influenced by her grandmother, Margo, working alongside her mother, Marcy, for 11 years was the perfect addition to stepping into the third-generation, female-led family business for Megan.
There’s Moore to come.