Farrow & Ball dissects the growing connection between interior design and fashion – WWD

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Farrow and Ball – the cult and enduring paint company whose colors often set wider trends in home fashion – introduced 11 new shades this month.

The UK-based brand only releases new paint shades every four years, allowing plenty of time to be influenced by changes in the wider culture. This latest cycle has provided quite the inspiration – a global pandemic has changed the way most people interact with their living spaces and therefore, interior design. The houses were launched as part of a larger fashion statement, and the women responsible for developing Farrow & Ball’s new colors felt empowered to meet this moment with bold new colors.

Color curator Joa Studholme said: “I spend a lot of time in people’s homes and help them choose colours. The first thing I do is look at what people are wearing as an indication of their color tolerance. Compared to five years ago, it’s chalk and cheese. Five years ago it was about layering grays and not wanting to express yourself too much and now it’s about creating memories.

The colorist, “started thinking about [our new colors] during lockdown and it was kind of like rearranging our wardrobe – checking out what colors we wanted to wear or upgrading with our existing colors. It was about sifting and making adjustments.

Among the new colors are Bamboozle, a modernist red-orange and Whirlybird, a cheerful and lively green. There are also fashion references, like Selvedge, a dusty medium blue inspired by raw denim, and Tailor Tack, a warm beige with a slight pink undertone that was developed as an ode to the sewing thread used in high fashion ateliers. . They join established F&B colors like Studio Green, Sulking Room Pink and Railings, names that designers claim as brands in their own right.

The new Tailor Tack color from Farrow & Ball, inspired by the yarns used in Haute Couture workshops.

Studholme, along with Farrow & Ball’s Chief Creative Officer Charlotte Cosby, said the quiet optimism and buttoned-up attitude of their new colors was deliberate.

Studholme said Farrow & Ball’s new color formality comes from the idea that “it’s like the way we put on a shirt and skirt after wearing sweatpants for years. The same applies to our homes, people want more formal spaces.

Cosby added: “I think we would all agree that with the amount of bad things going on in the world, we all need a little optimism. Through the ages we have needed a bit of color to get us out of a recession. If you look at the UK in the 60s, there’s plenty of vibrant color. At home, you can control that mood and that feeling.

Both women are seeing a new trend in home color emerge – an increasing number of people are painting the inside of their cabinets with bright accent colors. “It’s like having a hot pink lining in a black suit,” Studholme said, referring to the increasingly blurred line between dress and home fashion choices. “It’s just in the closet, so it gives you an amazing flash of color. We see people have secret pockets of things they’ve made for themselves, like painting the inside of a closet in bright orange.It helps you smile and feel good.

The Zoom background color also continues to be a consideration. Cosby said she recommends choosing a flattering color, while Studholme added: “People seem to like having bookcases behind them, and if they have shelves I tell them to paint them the same color as the bookshelves. walls so that there are no distractions.”

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