Emmitt’s Las Vegas taps Rockwell Group as interior designer


The award-winning global architecture and design firm develops a unique and individual narrative concept for Emmitt Smith’s Vegas destination

LA VEGAS, April 27, 2022 /PRNewswire/ — Emmitt’s Vegas – slated to open later this year – has appointed Rockwell Group as its interior designer. The interdisciplinary architecture and design firm will oversee all aspects of architectural and interior design, including the creation of bespoke furniture and lighting fixtures.

Pro Football Hall of Famer and entrepreneur Emmitt Smith’s restaurant will seat up to 360 people across the two-story main restaurant, bar/lounge, test kitchen, Player’s Lounge and private dining areas additional. Smith’s latest project seasoned executive chef Rainer Schwarz at the helm and will be a premier destination for elegant dining, dynamic live concerts, exclusive tastings and other elite events. Conveniently located at Fashion Show Las Vegas on the Strip, which attracts over 42 million visitors a year, Emmitt’s placement near some of the busiest spots in town will only elevate the already high-profile area.

“I understand the value of having great teammates to help me be the best at everything I do,” Smith said. “Our Rockwell Group partners understand my vision and are able to make it a reality that will make the company a world-class destination for tourists and residents.”

Overlooking the Las Vegas Strip, Emmitt’s will offer an upscale dining experience inspired by a classic American steakhouse and a second level that will host “The Deck”, which will be able to host watch parties, live concerts and other events . This second level will also house “The Player’s Lounge”, a VIP area for watching sports and events during the day with the option to transform into a lounge at night. Oversized elements and sleek, luxurious materials will add a sense of Vegas charm.

“Rockwell Group is thrilled to partner with Emmitt Smith on this unique and spectacular project on the iconic Strip,” said Shawn Sullivan, Partner, Rockwell Group. “Leveraging our hospitality expertise and decades of live event design experience, we are creating a new destination for restaurants, live concerts, watch parties and more. events.”

Upon arrival, guests will pass through a slatted iron gate flanked by atmospheric sconces, then walk through a chic indoor-outdoor passageway lined with lush trees.

A grand entrance will feature 360-degree arched double-height walnut and leather walls inspired by the shape of whiskey barrels. Built-in glass display cases will showcase a selection of private blended whiskeys, among an offering of additional premium spirits. In the Player’s Lounge, there will be large, enclosed liquor displays equipped with the latest technology to showcase ultra-premium liquors and exclusive wines from VIP’s private collection. NFT and Digital wine-based art collectibles will also be presented as holograms, constantly rotating throughout the night.

The cantilevered check-in counter and grand spiral marble staircase let you know that something extraordinary awaits both at street level and above. A giant chandelier hovers overhead, visible from both levels. As patrons enter the bar, they are greeted by a beautiful curved wooden drop ceiling, washed with integrated LED lights. Composed of thousands of feet of bentwood like a light ribbon, it continues into the dining room beyond. The main dining room, which is separated from the bar by a curved banquette, is executed in a sumptuous palette drawn from the colors of whiskey and cognac with bright copper mesh accents.

On the upper level, an upscale Player’s Lounge will be the ultimate VIP area, with flexible configurations for different types of events. The focal point is a dramatically lit bar, tucked behind an architectural portal. Ebonized wood and lightly glossy paneling envelop the space in ethereal warmth. The ceiling features the fluid geometry of a handful of hexagons that curve to meet caged light fixtures. Finally, two exclusive convertible VIP lounges will be available for private events.

Also on the upper level, The Deck is a flexible outdoor space that can be used for alfresco dining and cocktail parties as well as live concerts. A green room gives performers a place to relax before hitting the stage.

The venue’s distinctive location and design provides exclusive sponsorship and branding opportunities for like-minded brands that match Emmitt Smith’s aesthetic. From high-traffic sightlines, multiple LED screens that captivate foot traffic, to the venue’s two stages, Emmitt’s Vegas brings a unique approach to marketers and advertisers.

About Emmitt Smith
Emmitt James Smith III is a professional football icon, businessman, entrepreneur and family man. A Pro Football Hall of Fame running back, Smith played 15 seasons in the National Football League (NFL) as the cornerstone of the Dallas Cowboys’ offense for 13 of his 15 professional seasons. Legendary 1990 first-round draft resume includes three Super Bowl championship rings, eight Pro Bowl appearances, NFL 100 all-time team member, and record holder as top rusher of all NFL times (a record that still stands today). After his playing days, Smith transitioned into exploring various ventures, including football analyst, author and a league appearance on ABC’s hit show, Dancing with the Stars. As a businessman and entrepreneur, Smith runs several companies spanning real estate, construction, technology, and hospitality.

About the Rockwell Group
Situated at New York with offices at Los Angeles and Madrid, Rockwell Group is an interdisciplinary architecture and design firm that emphasizes innovation and thought leadership in every project. Founded by David RockwellFAIA, and led by David and his partners Shawn Sullivan and Greg Keffer, the 250-person company merges performance and architecture to create extraordinary experiences and built environments around the world. Inspired by theater, technology and high-end craftsmanship, the company creates a unique narrative for every project, from restaurants and hotels to cultural and educational institutions, airport terminals, festivals, exhibitions museums and the sets of Broadway. Honors and recognition include the 2016 Tony Award for Best Scenic Design for She Loves Me; two Emmy Awards for Production Design for the Oscars (2021 and 2010) the AIANY President’s Award; the Cooper Hewitt National Design Award; and the Presidential Design Award. For more information, visit www.rockwellgroup.com.

About Trilogy Group F&B, LLC
Owners and Operators of Emmitt’s Las Vegas Restaurant and Venue located at VegasTrilogy Group brings the footballing legend’s personality and class to life in this new hotspot. Chris Schröder is the Managing Member and brings a wealth of experience in the branding and hospitality industry, including many legacy projects in Las Vegas. Robert Low and his team, Springfield, Missouri bring a wealth of knowledge, experience and resources to the project. Finally, EJ Smith Enterprises, LLC manages the Emmitt Smith likeness and branding throughout the property.

ESG Statement
Doing the right thing defines who we are as a responsible company and integrity is fundamental to everything we do.

As we strive to be a global F&B outlet, ESG is integrated in all aspects and will play an important role in helping businesses grow and thrive. As we strive to be a market leader in our industry, we recognize that stakeholders are increasingly interested in how we do business, where and with whom we do business and at the level of our ambition and our actions to integrate and manage ESG (Environment, Social and Governance) in our business operations.

Our commitment to improving our social and environmental performance demonstrates a strong, knowledgeable management attitude and a values-driven culture that is both alert and responsive to the challenges and opportunities of doing business responsibly and sustainably.

Media Contact:
Matt Kovacs
[email protected]
(310) 395-5050

SOURCE Trilogy Group F&B, LLC


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