Demand for interior and exterior painting experts remains high, says JD Power


Benjamin Moore and Sherwin-Williams rank first in their respective segments

TROY, Michigan, April 13, 2022–(BUSINESS WIRE)–When retailers prepare today’s in-store paint shopper with a knowledge base and excellent customer service, satisfaction increases. According to the JD Power 2022 US Paint Satisfaction Study, nearly half (49%) of interior paint shoppers and 47% of exterior paint shoppers have physically visited a store to research before purchasing paint. painting.SM published today.

“With the DIY trend continuing, there is a huge opportunity for retailers and brands to partner and focus on training salespeople, despite the challenges of high turnover and supply chain issues. ‘supply’, said Christina Cooley, Director of Home and Business Intelligence Practice at JD Power. “The best way for paint retailers and brands to meet the needs of paint shoppers who rely on in-store advice and assistance when making their purchase is to differentiate themselves through their people and the experience that they offer.”

Ranking of studies

Benjamin Moore ranks first in the interior paint segment with a score of 878. Sherwin-Williams (873) ranks second and BEHR (867) ranks third.

Sherwin-Williams ranks first in the exterior paint segment with a score of 863. BEHR (862) ranks second and Valspar (851) ranks third.

Sherwin-Williams ranks first in the exterior stain segment with a score of 849. BEHR (845) ranks second and Benjamin Moore (843) ranks third.

Benjamin Moore Independent Retailers ranks #1 in the paint retailer segment with a score of 881. ace material (872) and Sherwin-Williams Paint Store (872) ranks second in a tie.

View the leaderboards for each segment at

The US Paint Satisfaction Study is based on responses from 5,015 customers who purchased and applied interior paint, exterior paint, and/or exterior stain in the past 12 months. The study was conducted from December 2021 to January 2022.

For more information on the US Paint Satisfaction Study, visit

About JD Power

J.D. Power is a global leader in consumer insights, advisory services, data and analytics. A pioneer in using big data, artificial intelligence (AI) and algorithmic modeling capabilities to understand consumer behavior, JD Power has been providing incisive industry insights into customer interactions with brands and brands for more than 50 years. products. The world’s leading companies in key industries trust JD Power to guide their customer-facing strategies.

JD Power has offices in North America, Europe and Asia-Pacific. To learn more about the company’s business offerings, visit The JD Power auto buy tool is available at

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Geno Effler, JD Power; Western coast; 714-621-6224; [email protected]
John Roderick; East Coast; 631-584-2200; [email protected]


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