All interior! The Market is back to furnish the OOH chart with cozy billboards | INSITE OOH multimedia platform


The first and largest fully integrated exhibition of furniture, materials and home accessories in the Middle East and Africa region is back! Yes, you guessed it right. Le Marche is back with a new round to offer everything interior, from furniture, wallpaper, plants and even financial services to facilitate payment, like ValU.

The previous post was back in February 2022 regarding the previous round XL VII. looks like the expo is active, as they offer 2 tours a year. And like the previous round, the current one is located in Egypt International Exhibition Center.

The work is in no way different from the previous OOH, because AAIPC uses bright, solid and varied colors such as yellow, purple, blue and red with a comfortable piece of furniture placed in the middle to give you a direct message of what awaits you there!

The reason behind choosing these particular colors is simply because using bright colors to grab the audience’s attention will encourage them to look further at your advertisement so that they can get your message across and reach your target audience. . This is exactly the case in this same campaign.

Additionally, the ad copy mentions the dates for Round XL VIII, which runs from October 20-23.

What is special about The steps is not only that the show offers unbeatable prices, the exhibition brings together more than 300 international and local brands under one roof to offer the target audience the variety of brands that we are all looking for.

If you think this is all about Le Marche’s campaign, think again! We have in-depth analysis of Sharp’s campaign budget, placements and media plans through our platform MOOH the ooh intelligence data provider for Cairo and Dubai.


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