Cadillac has been the butt of countless jokes over the years due to its obvious parts sharing with Chevy, Buick and other General Motors brands. More than a handful of Caddies advertised over the past few decades have failed to achieve the “Standard of the World” tagline simply because of cost-cutting measures. There are right and wrong ways to do it, and Cadillac has often seemed to choose the latter, essentially using parts from other GM products and calling it a day. With the Cadillac Lyriq, however, things are different.
GM President Mark Reuss gave Cadillac’s design team carte blanche to develop an interior completely devoid of commonly used GM parts, and they did just that. The Lyriq’s cabin is all Cadillac, down to the last seemingly insignificant detail. On the first driving event, The reader had the chance to sit down with Cadillac interior design director Tristan Murphy, who explained how far the team had gone to ensure no pre-existing GM parts ended up in the Lyriq.
“For example, specifically, the execution of the door handle. When the car first started, it had a more traditional Cadillac door handle,” Murphy said. The reader. “We built the show car from the ground up and did it, we were like, ‘Oh, we have to put them in there. Then we changed the strategy and we pivoted the program to enable some of these additional features that maybe weren’t in the program to begin with.”
Everything in the Lyriq’s cabin is Cadillac-specific, including the air vents, window switches, volume knob, cup holders – which can hold a travel mug with a handle – and, like the points out Murphy, even the pegs.
“I remember, at the very end, I think the last little part we had was the hanger on the B-pillar. We brought Jamie [Brewers] and we’re like, ‘We’re so close to having literally no trash can of GM parts here. Can we go after the peg hanger?’ She’s like, ‘Alright. OK.’ So we got the commitment that we were looking for, but yeah, I mean, from Mark Reuss until, I mean, it was really a commitment to really make this thing special right out of the box. »
The Lyriq is just the start of Cadillac’s interior revamp. After the Lyriq, Cadillac will continue to work on the next Celestiq, the potentially $300,000 luxury flagship that will set the tone for the brand as a whole.
“Celestiq was the vision, and that’s another story we’ll tell here shortly, but it was really about re-establishing the brand,” Murphy said. “And I remember Mark Reuss, he gave us an impassioned speech, and it was really about, ‘We owe it to the brand to take it to a level it hasn’t been in a long time.’ And he, again, just exposed it. “We will spare no expense. We really will. No kidding.” And he stayed true to that, and that allowed the team, from all sides, to come together and collaborate and work towards that vision to make it happen.”
Hopefully Cadillac can build on the momentum it gained with the Lyriq. It seems that the few people who have driven or even sat in the Lyriq are impressed not only by its interior quality, but also by its lack of GM parts, which kind of proves that it’s what fans have been looking for for ages. years. If Cadillac can continue to create unique, creative and high-quality interiors, it can really compete with brands like Mercedes-Benz, Audi, Lexus and BMW. Perhaps then he can once again be called the “Standard of the World” without irony.
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